Your One-Stop Entertainment Hub.vvniycgt

Mumbai, Tuesday, Nov. 14, 2006: Rajshri Media (P) Limited, the digital media and entertainment arm of the Rajshri group, launches rajshri.com, a broadband entertainment destination online for premium Indian video content.

Rajshri.com premiered Sooraj R. Barjatyas movie VIVAH online, simultaneously with its worldwide theatrical release. The online premiere is aimed predominantly at the Global Indians (NRIs) who are both broadband enabled and technology savvy.

Consumers can stream and download hundreds of full-length feature films, including blockbusters like Phir Hera Pheri, Hera Pheri, Amar Akbar Anthony, Ek Duje Ke Liye, Love In Tokyo, Hum Aapke Hain Koun..! etc. Rajshri.com features more than 3,000 hours of licensed premium Indian video content across multiple genres. film and non-film music videos, concerts, humor clips, short films & documentaries

Says Rajjat A. Barjatya, Managing Director, Rajshri Media, Digital media and networks are fundamentally changing the way entertainment content is created, distributed and consumed worldwide. Rajshri Media is proud to be at the forefront of this change and aims to entertain and enrich the lives of millions of consumers across the globe with the power of Indian wisdom, heritage and entertainment, using digital technology as an enabler. Rajshri.com will serve premium Indian video content across multiple genres, free and paid, on demand 24/7 to a worldwide audience. The aim of the portal is to be the first choice of the global Indian community and that of the non-Indian consumer, who is fast increasing her appetite for Indian entertainment and all things Indian.

Commenting on this pathbreaking initiative, Sooraj R. Barjatya, the director of blockbuster hits including Maine Pyar Kiya and Hum Aapke Hain Koun, says, Indian entertainment is fast becoming the first choice of millions across the globe. We believe the premiere of VIVAH on rajshri.com marks a new era in the distribution and monetization of Indian entertainment content. In an instant, we are able to reach interested consumers across the world and also convert non-consumers into potential consumers of VIVAH.

Three versions of VIVAH will be available on rajshri.com starting November 10, 2006: original theatrical version in Hindi, theatrical version in Hindi with English subtitles and its Telugu version, PARINAYAM. Consumers will be offered options to stream the movie on their PCs or download the movie with a limited 72-hour license. Consumers can further choose to stream either high or low bandwidth versions of the movie, depending on the speed of their broadband connectivity. All versions of VIVAH are priced at USD 9.99.

Going forward, Rajshri Media plans to aggressively build depth and breadth in each content category of rajshri.com, add exciting new features to the site on a regular basis, launch comprehensive sections on Astrology, Numerology, Indian Food and Spirituality besides others, add regional language content across multiple categories and integrate rich content repurposed for mobile phones, iPods and other digital devices. One of the key focus areas of Rajshri Media is the creation and development of Original Programming for new media and digital devices, which has the potential to spawn an entirely new digital entertainment revolution in the days to come.

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Soap operas are a good source of entertainment with their interesting situations, sentimentalized family matters, and the melodrama to which we can relate, and even just to peek into something far different from what we know in our normal daily life.

Often used as an escape from the everyday problems which we are too tired to deal with, soap operas take part of your leisure time and, though you are distracted, don't really give you anything in return save for a bit of amusement. As time lost is impossible to recover, the best anyone can do is to try to enjoy it to the maximum. Being a fan of the passion we see in soap operas, I have found it is even more pleasurable to take part in the drama as an active character.

Roleplaying, especially on a MUSH environment, allows you to step into the life of another, experience new situations and emotions while exploring your creativity and improving your writing ability. At Firan, a Mush with a Greco-Roman-like feel, I am able to take part in adventures, say things which I simply would not dare to in real life, and act in ways I'd never dream of. One can be the submissive wife, the patriarch or matriarch, the strong warrior, the drunken smith, the whore, the judge, a prince or a pauper. Depending upon the game where you play, the choices are unlimited and each character is distinct from another. Even on Firan, which primarily used a roster of pre-written characters, even when another is of the same social status, same clan, and same vocation as another, they can be completely different. You can be part of the story and help to write it.

Like happy stories? Take a cheerful character who likes to party and celebrate all day long. Thrive on confrontation? Perhaps play a more aggressive character. Shout! Drink! Start a brawl with your nemesis and dump your frustrations there. Instead of bottling them up, explore your feelings in roleplay instead of sitting back and watching the soap opera unfold.

On Firan, where I play, there is also a real feeling of OOC (out of character) community to go along with the IC (in character) world. It not just a place to play, but also to talk to real people, share opinions, and thoughts or just goof around and chat. Every year, those that are able to travel to the hometown of the creators of the game and meet in person to make lasting friendships face to face, and there are those who continue with a purely virtual relationship. It is all up to you.

In the end, it is your choice. Soap operas are interesting, but why watch when you can help tell the story and let your imagination run?

Sara, player of of FiranMUX
http://firan.legendary.org 5000 (69.93.21.154 5000)

Sara is a Portuguese working-student that enjoys learning and activities that allow self-expression like writing, drawing and dancing.Anugerah 2007
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